Sony Computer Entertainment Japan Asia has announced the formation of a new division dedicated to the Chinese market.
The move follows last year’s lifting of a thirteen-year ban on the manufacture and sale of game consoles in China. Microsoft and China’s BesTV New Media have also announced plans to jointly develop a game console and streaming platform for the Chinese market.
The SCEJA China Strategy Department will be led by SCE veteran Takehito Soeda, an expert on business strategy in China. Further details have yet to be released by SCEJA.
