Animoca Brands Signs Deal with Mattel, Inc.

Hongkong based Animoca Brands has signed an agreement with Mattel, Inc. to create mobile games based on Mattel’s portfolio of brands. As part of the agreement, Animoca Brands and Mattel will jointly invest in the development of mobile and tablet games based on Mattel’s brands for worldwide distribution by Animoca Brands and Mattel. As such, Animoca Brands will be responsible for developing and launching the mobile games, and both companies will jointly market and promote the titles. Animoca Brands listed on the ASX in January and is the only ASX-listed (Australian Securities Exchange) pure play mobile game developer. Animoca Brands publishes globally a broad portfolio of mobile games, including several games based on popular intellectual properties such as Garfield, Ultraman, and Doraemon. Animoca Brand’s games have been downloaded over 130 million times and are growing at 3 – 4 million downloads per month.

Source and more Information: Animoca