It’s no secret that Bandai Namco has been on a localisation spree since the PlayStation 4 launched almost two years ago. It’s been busy pumping out translated titles right, left, and centre for months, so we thought that it’d be interesting to get a little more insight into the publisher’s strategy.
If you cast your mind back to the PlayStation 3 era, you’ll likely recall relatively dark days for Japanese game development – and even darker days for localisation efforts. However, due to the sheer popularity of Sony’s newest home console, it’s beginning to make more and more sense for Japanese companies to localise their properties and take advantage of the booming overseas market.
With this in mind, pushsquare.com had a chat with Bandai Namco’s head of localisation, Franck Genty, and localisation managers Clemence Aubry and Manuela Riboldi about the shifting state of the Japanese games industry, and the publisher’s refreshing insistence on localising its various properties.
Here is the link to the interview.
Source: pushsquare.com
