Capcom has revealed plans to adapt the company’s game development strategy to regional tastes in Japan, North America, Europe and Asia.
The company is reportedly examining regional trends in PC, smartphone and console use, as well as Internet access, income disparities and other demographic data to inform their development and publishing strategies going forward.
“In Japan for example, home video game consoles enjoy the same amount of popularity among gamers as smartphones and computers,” said Capcom Consumer Games Development Director Yoshinori Ono. “On the other hand, there is little need to focus on game consoles in other Asian countries because they are only used by hardcore gamers. We do intend to continue marketing titles aimed at hardcore gamers, but in general our primary focus in Asia is building up the market for online games.”
“When we develop an online game, we aim to create a game that allows people already playing it to continue enjoying it,” added Ono in a recent interview. “At the same time, we try to avoid boosting the number of players just for the sake of getting new people to play. The game Deep Down is provided free of charge, but players are required to pay for additional items and other game content. To ensure people playing the game don’t lose interest, we will keep working to deliver stable long-term services.”
