NCSoft partner KongZhong has announced that the closed beta launch of the popular MMORPG Guild Wars 2 in China will begin on 11 March.
As in Europe and North America, the Chinese version will be purchase-to-play with no additional fees.
“Given the game’s high quality and beautiful design, compared with free-to-play and time-based pay-to-play games, this business model, where players purchase the game once and then play it for as long as they wish with no subscription fee, has the highest chance to appeal to the broadest base of players in China,” said Guild Wars 2 China GMO Atlantis Lai. “As the most important and famous product in the 2014 China PC market, we believe Chinese players will also recognize Guild Wars 2 globally renowned quality.”
Guild Wars sequel Guild Wars 2 was launched for Microsoft Windows and Mac OSX in 2012, and has sold over 3.5 million copies worldwide.
