UOL BoaCompra, a online games monetization company in Latin America, and NHN Entertainment, a mobile game publisher and developer, announced that UOL BoaCompra will market and monetize NHN’s portfolio of mobile titles available on the company’s toast.com platform in Brazil.
UOL BoaCompra will promote toast.com across its game portals, including Brazil’s #1 games portal UOL Jogos and its Go4Gold portal user base, reaching up to 25 million gamers in the market. Mobile gamers in Brazil will now be offered a complete local experience for NHN’s toast.com mobile titles including Guardian Stone: Second War, Kill Me Again and Drift Girls.
“With smartphone penetration booming in Brazil, we’ve seen incredible demand from our gaming community for high-quality games spanning multiple genres, especially RPG’s, action and adventure” said Julian Migura, Commercial Director at UOL BoaCompra. “NHN has mastered engaging, quality mobile content with their diverse array of titles, and we’re thrilled to be able to bring the Brazilian gaming community these games which have already demonstrated success globally.”
“We believe UOL BoaCompra’s influence on the Brazilian gaming industry will help us expand our global success to Brazil and South America,” said Won Bae Jang at NHN Entertainment. “With this partnership in place to help reach Brazil’s impressive gaming population, now the only thing left is to create the best content imaginable so that Brazilian gamers enjoy our games.”
With more than 200 million residents, Brazil is the world’s fifth largest country with a significant appetite for online and mobile games. According to Distimo, not only is Brazil now the biggest mobile games market in Latin America, but its year-on-year App store revenue also far outpaced U.S. revenue growth, with Brazilian app sales growing 83 percent in the last year, compared to 44 percent growth in the U.S. Brazil now ranks sixth in the world for App Store revenue growth.
Source: NHN
