IMAX China announced that Warcraft, released by Legendary Pictures, scored a record-setting opening day in 290 IMAX theatres across China with box office of USD 5.33 million (RMB 35 million). The new all-time record surpassed the previous record-holder Furious 7’s of RMB 31 million. In addition, Warcraft also breaks the IMAX midnight show (RMB 9.03 million) and presale (RMB 53.8 million) record in China, driven by its strong following.
Warcraft was adapted by Blizzard Entertainment’s video game juggernaut and its release date in China is two days ahead of North America. Of the total for midnight grosses, Wanda‘s 151 IMAX screens accounted for RMB 4.7 million, or nearly half.
John Zeng, President and board director of Wanda Cinema Line Corporation said: “I’m thrilled to see what Wanda IMAX screens have achieved in presale and midnight show box office, which is the best example to show that the pairing of Wanda Cinema’s premier theater environment and IMAX technologies has been strongly recognized by the Chinese moviegoers. And I believe it is only the start for Warcraft’s journey in China.”
“Warcraft presents a spectacular world for moviegoers and IMAX is definitely the best way to experience the scenes. We are excited about this incredible opening across IMAX screens in China and look forward to the future partnership with IMAX to bring new record-setting films to the moviegoers,” said Peter Loehr, Managing Director of Legendary East.
IMAX China is a leading cinematic technology provider, the exclusive licensee of the IMAX brand and technology and the sole commercial platform for the release of IMAX format films in Greater China. IMAX China is a subsidiary of IMAX Corporation, and is incorporated under the laws of Hong Kong. IMAX is headquartered in New York, Toronto and Los Angeles, with offices in London, Tokyo, Shanghai and Beijing. As of Mar. 31, 2016, there were 1,066 IMAX theatres in 68 countries.
Source: IMAX
