The Global Mobile Game Confederation (GMGC) which opened ist doors today in Bejing and Newzoo are today launching the 2015 Global Mobile Game Industry Whitebook. This 21-page whitebook examines the current state of the global mobile landscape highlighting global growth, regional revenues and key trends before focusing on a detailed analyses of the booming Chinese and Southeast Asian Markets.
The global mobile market reached $24.5Bn in 2014, following impressive growth rates of +33% and +57% for (smart)phones and tablets respectively. Growth is expected to continue in the coming years, with the mobile market generating more than $40Bn by 2017. The high mobile growth rate is driven by both “organic growth”, lifting the overall market, and “cannibalistic growth”, at the expense of other segments. Mobile games will grow to account for one third of the global games industry in 2015: $30.1Bn. Because mobile gaming is possible on two of the four consumer screens (Smartphone & Tablet) it could theoretically claim half of consumer spending in just a few years, leaving the other half for the remaining screens (PC and TV). APAC is by far the largest mobile market in the world, in terms of both player and revenue numbers with China leading the charge and Chinese mobile revenues set to overtake the US soon. By 2017, Chinese consumers will spend over $9Bn on mobile games. In 2014, there were a total of 383 million Chinese mobile gamers versus 137 million in the US though the share of paying players and the average spend per paying player is significantly higher in the US. Successful monetization of mobile games in China depends greatly on genre. According to TalkingData, casino has the top pay rate for iOS gamers with 4.5% and role play does best on Android with 3.9%. Across all genres, the pay rates for iOS gamers are higher than Android, proving once again that iOS gamers monetise better.
Download the full Whitebook here: http://www.gmgc.info/en/2015/04/24/the-2015-gmgc-global-mobile-games-industry-whitebook-is-now-available/
