Chinese gaming giant NetEase on Monday announced a strategic partnership with Warner Bros Interactive Entertainment to develop a new “Lord of the Rings” mobile game. The new officially licensed strategy game, “The Lord of the Rings: Rise to War”, is based on the hugely popular trilogy of books by J.R.R. Tolkien.
NetEase, along with rival Tencent and other gaming firms, has seen games revenue soaring during the COVID-19 pandemic, as people spend more time on their handsets and computers in lockdowns aimed at slowing the spread of the disease.
The release is the latest effort by Chinese game developers to expand beyond their domestic market and follows separate tie-ups by NetEase last year with Marvel and Pokemon Company.
“The Lord of the Rings is one of the most influential and celebrated literary works in the world, and we are thrilled to be able to work with Warner Bros. Interactive Entertainment again to deliver another exciting game for global players,” said William Ding, founder and CEO of NetEase, Inc. “With our deep mobile game development experience, world class R&D team and increasing success in the most established mobile game markets in the world, we are confident we can bring these vibrant characters and spirited world of Middle-earth to life, and impress global fans with an inspiring new way to enjoy The Lord of the Rings.”
“With NetEase, we have an excellent partner for The Lord of the Rings: Rise to War bringing gamers the mobile experience in this rich universe they are looking for,” said David Haddad, President, Warner Bros. Interactive Entertainment. “This adaptation will unlock new opportunities for players to explore the iconic settings and characters of Middle-earth while utilizing their strategic skills in battle.”