The Tokyo Game Show 2015 (TGS 2015), organized by the Computer Entertainment Supplier’s Association (CESA) and and co-organized by Nikkei Business Publications, announces the outline of TGS Forum 2015 and Asia Game Business Summit 2015, which will be held over two days of Business Day on Thursday, September 17 and Friday, September 18.
In April 2015, the Computer Entertainment Supplier’s Association (CESA), whose core business is the console game, has merged with the Japan Social Game Association (JASGA), whose base business is the mobile phone/smartphone gaming. It is safe to say that this is the result of conforming to the environment surrounding the gaming industry in Japan. The new chairman, Hideo Okamura will talk about the role of the new-born CESA in his open speech “The Current State of the Japanese Computer Game Industry, and the New Computer Entertainment Supplier’s Organization (CESA)”.
On the first day of September 17, TGS welcomes Mr. Akihiro Hino, President and CEO of LEVEL-5, as the keynote speaker. Mr. Hino, who is also well-known as the creator of the mega-hit “Yokai Watch,”will talk about creating popular content from the view point of both a creator and a corporate executive at the same time. In the part 2 of the keynote, it is the first time for TGS to present three major Video streaming platformers on stage;”Twitch”which is affiliated with Amazon.com, “YouTube”by Google and “niconico”by Dwango.
Numerous Japanese gaming companies have attempted to enter the Chinese market in anticipation of an expansion of the gaming market there. However, there are almost no companies that have enjoyed blockbuster success. The reasons vary, from differences in corporate cultures, market needs and systems to political issues. Left in the wake has been a vague impression of the difficulty of succeeding in China.
However, gradual changes in circumstances have started taking place since the latter half of 2014. New dimensions, including liberalization of the market for home-use video game consoles and rise of Chinese- and foreign-made smartphone games, have begun appearing in the Chinese gaming business. Speaking at the panel discussion will be representatives of Japanese firms that are strengthening their advances into the Chinese Gaming Market, and representatives of Chinese gaming firms, who see differences with their Japanese counterparts in the way they do business.
The “Asia Game Business Summit 2015″will welcome representatives from leading corporations in Japan and China. This year’s theme will be “Taking Another Crack at the Chinese Market.” The panel discussions will be held in order to understand respective markets in the view points such as footprints of Japanese companies which have kept challenging in the Chinese market and proposals to the Japanese companies by the Chinese. The special session on Friday, September 18 will invite experts in four crucial fields of the current gaming industry; “Game Trend,””Smartphone,””Game Marketing” and “Game Technology” for relay talks and discussions.
Advance registration for TGS, TGS Forum 2015 and Asia Game Business Summit 2015 is open now at the official Website.
Source: TGS
