AppAnnie announced the most well performed mobile games in Southeast Asia. At Casual Connect Asia, Junde Yu, Vice President APAC, delivered the speech of Mobile Game Trends in Worldwide and INSEA, giving a deep-dive into the top games and publishers in the region. He also presented top games by usage penetration in Singapore, Malaysia and India. Worldwide popular games such as Clash of Clans and Candy Crush Saga dominate the iOS and Android game market by in Singapore and Malaysia in March 2015. Both are performing well in terms of downloads and revenue, and more importantly in usage penetration. Usage penetration is defined as the percentage of users who used the app for at least once during the period, which is a key indicator of the user engagement of a game.
In Malaysia Android market, AppAnnie saw the game Pou ranks as #7 by usage penetration in March. Developed by Paul Salameh, an indie developer; Pou is the only indie game in the top ranking charts in Malaysia. This game allows you to feed and manage your own alien pet and watch it growing. It is very popular among young female users according to App Annie research.
One more thing to notice is that Chinese publishers are doing very well in Southeast Asia. Kunlun Games, Elex Technology, FunPlus, EFUN and IGG are among top companies by revenue in March.
Source: AppAnnie
