ZeniMax, the parent of US developer Bethesda, has announced the establishment of a publishing office in Sydney.
“The establishment of ZeniMax Australia underscores the importance of the growing Australian market as well as the company’s continuing commitment to the Asia Pacific region,” said the company in a release regarding the announcement.
ZeniMax Australia will manage sales, marketing and distribution for Bethesda’s games in Australia and New Zealand, with Simon Alty as managing director.
“Simon’s experience and expertise in the games industry — specifically having worked on sales and marketing of Bethesda’s titles the last four years — will be of great value as we open a publishing office in Sydney,” said ZeniMax Europe’s MD Sean Brennan.
ZeniMax also has APAC operations in Japan and Hong Kong, as well as publishing offices in North America and Europe.
