Chinese mobile gaming company Linekong Interactive announced that the company is investing USD 20 Million to expand its presence in the global mobile game market by establishing a western arm, Linekong US, Inc. This investment will help Linekong US establish partnerships and achieve its mission of building vibrant, globally-accessible mobile games that unite the best of western and eastern game design.
Linekong Interactive is a pioneer in bringing top entertainment properties to the mobile gaming space in China. To date, the company has successfully published games for “One Hundred Thousand Bad Jokes” and “Empresses in the Palace”, which have over 10 billion views on online video channels. These games contribute towards Linekong’s portfolio and user base with over 196 Million registered users, an average DAU of 657K and average MAU of 3.61M.
Linekong is planning to release two more IP-based games in the first half of 2016.
“Mobile games are a global business though only a few industry players have been able to develop the content needed for seamless distribution,” said Roy Liu, General Manager of Linekong US. “In many cases, success has been region-specific: either success in the East or success in the West. Working with key partners, we’re combining the core elements of western and eastern game design, built atop established IP portfolios, to disrupt the mobile game market.”
Linekong US Inc. is a mobile games studio comprised of industry veterans from PopCap Games, Warner Brothers, Disney, Zynga, Lucas Arts, Dreamworks, Rockstar, Kiwi, Electronic Arts, and Chartboost. The studio combines genuine enthusiasm for games with Linekong’s extensive background in free to play, IP-based titles and connections in the Asian Pacific region through companies in Mainland China, Taiwan and Korea, allowing them to seamlessly distribute their content to a global audience.
Source: Linekong
