China Unicom has revealed at the Global Mobile Internet Conference in Beijing that China Mobile and China Telecom will join the company to co-publish as many as 100 smartphone titles by year end.
“We are the best channel for distribution with a combined 310 million users of mobile games,” said China Unicom VP Liu Yang. “The China market for mobile games is fiercely competitive.”
The partners have established a 1 million RNB (US$160,000) sales target per co-published mobile title, and will also jointly operate a mobile games rating system, according to Liu.
