Former Unity Executive Helps Grow Cloud-Based Game Development Startup

MaxPlay, a game development technology and services company, announced that John Goodale has joined the company as Vice President of Platform Business Development. Goodale, well-known for his success in developing comprehensive, long-term partnerships across Asia, will be responsible for building a global sales team and establishing Asia operations at MaxPlay.

john goodaleGoodale was most recently VP of Asia at Unity Technologies, where he managed all of its business throughout China, Korea, Japan, Southeast Asia, Australia, New Zealand and India. He was responsible for building up Unity’s Asia organization to include 100+ employees in nine countries across the region. Previously, he led business development and licensing efforts across North America and Asia for Crytek’s CryENGINE.

“We’re thrilled to have John join the team. His deep technology experience and expertise is unparalleled and heavily underscored by a proven track record of success,” said Sinjin Bain, CEO of MaxPlay. “John has successfully built multiple game engine sales organizations from the ground up and brings unique strengths that will help us succeed in a rapidly expanding and evolving game development landscape.” John is a significant addition to MaxPlay’s executive team as momentum grows behind the company’s mission to transform today’s increasingly complex, global, multi-platform environment. “I’m excited to join such a dynamic team that is taking a fundamentally different approach to core architectures,” said John Goodale. “MaxPlay is poised to be one of the biggest players in the game industry and I look forward to help meet the rising customer demand for this type of enterprise software platform.”

Officially announced earlier this week, MaxPlay is a game technology and services company focused on advancing game development tools and processes in today’s increasingly complex, global, multi-platform environment. MaxPlay’s Game Development Suite is a cloud-based development platform built on a service-oriented architecture that gives developers the power to collaborate, create, and operate games more efficiently than ever.

MaxPlay, headquartered in San Francisco with offices in Austin, is an independent solutions provider and platform for the game development community. MaxPlay innovates game development, publishing and live operations so developers can focus on doing what they do best: create best-in-class games.

Source: Maxplay