Huayi Brothers Media Corporation, one of the largest private entertainment groups in China, announced that it was going to buy a 20 % stake in Chinese gaming company Hero Entertainment RMB 1.9 billion (approximately US$300 million).
Under this deal, the two parties will seek to deepen their cooperation in films and TV shows, games, and e-sports sectors.
Hero, founded in June 2015, is a pretty new company with great potential. It focuses on mobile e-sports market. Its FPS game titled Crisis Action is one of the leading e-sports games in China with steadily growth of revenue since its launch last year.
Meanwhile, another big news is that Association of China Mobile E-sports will have five big mobile game channels as its members, including 360, Baidu, Xiaomi, UC and Mobile Hardcore Alliance (containing Huawei, OPPO, vivo, Coopad, Gionee and Lenovo).
Hero, together with other 16 companies, set up Association of China Mobile E-sports in October 2015. These 17 companies contain 12 game companies (Hero, Kunlun, Perfect World, Giant, Youzu, Yinhan Games, Changyou, Skymoons, Lilith Games, the Dream, Kingnet and Ourgame), 4 e-sports related companies (Panda Tv, Banana Project, ImbaTV and WYWK and Association of China E-sports. Now with the five new mobile channels as its members, it’s getting bigger and stronger.
E-sports market is huge in China when we look at the hits like League of Legends, Crossfire in PC end. With the rapid growth of mobile games, it is believed that mobile e-sports market will be the next big thing. There’s a saying that there are Tencent games and non-Tencent games in China, implying that Tencent has the half market share of the Chinese games industry. Tencent is also positively to occupy mobile e-sports market by releasing multiple MOBA games and FPS games. Its Crossfire Mobile is also coming out soon. The establishment of Association of China Mobile E-sports may indicate that they need to unite together to be against Tencent.
Source: Gamegyro
