Just as KLM’s first game Aviation Empire, Jets links gaming to real life. For each ticket they purchase, players are rewarded with Wings, the game’s currency. And by sending a notification, Jets helps passengers to be at their gate on time to receive even more Wings. For this, KLM uses the beacon technology at Amsterdam Airport Schiphol. KLM passengers receive an in-game reward when they get to their gate on time.
Tjalling Smit, Senior Vice President e-Commerce Air France KLM about the special feature: “KLM is the first airline in the world that developed its own game to positively influence passenger behavior. Gaming has been one of the most dominant forms of entertainment for years.” According to Smit, it gets even more powerful when you link gaming to your core business: “This is something KLM strongly believes in. By implementing the beacon functionality we created a unique link between Jets as an entertainment game and the practical challenges of running an airline, like departing on time,” says Smit.
Jets has a fun-packed single player mode, but the experience gets even more exciting when players use their social media account to challenge friends in the one-on-one turn-based multiplayer missions. Jets’ first levels are set in Amsterdam, the home-base of KLM Royal Dutch Airlines. Players fly their paper plane through the center of the old city and over the famous canals, while avoiding cars, trams and boats. In the single player mode they unlock new missions, collect items and set high scores. In the multiplayer mode players challenge their friends to beat them in the exact same mission they just completed. Winners can instantly share their victory on social media.
Key features
- Fun and exciting gameplay experience
- Play against your friends using the custom social media challenge system
- Beautifully designed paper-craft art style
- Challenging missions that progress with the player’s skills
- Responsive swipe controls
- Players that depart from or transfer at Amsterdam Airport Schiphol can get extra in-game goodies
- Players that book a KLM flight get extra in-game items
About KLM Royal Dutch Airlines
KLM Royal Dutch Airlines was founded in 1919, making it the world’s oldest airline still operating under its original name. In 2004, Air France and KLM merged to form AIR FRANCE KLM. The merger produced the strongest European airline group based on two powerful brands and hubs – Amsterdam Airport Schiphol and Paris Charles de Gaulle. Retaining its own identity, the group focuses on three core businesses: passenger transport, cargo and aircraft maintenance. The KLM network connects the Netherlands to every important economic region in the world and, as such, serves as a powerful driver for the economy.
Source: KLM
