Line launches Disney Tsum Tsum overseas

Disney Tsum Tsum

Japanese mobile messaging service Line has announced the overseas release of Disney Tsum Tsum for iOS and Android devices.

Disney Tsum Tsum, developed by Disney Interactive, was originally launched for smartphones in Japan and has been downloaded over 14 million times, according to Line. The companies have also partnered to market Disney Tsum Tsum soft toys.



“Disney Tsum Tsum has quickly become a phenomenon in Japan, and we are very excited about the Japan-originated franchise now going global,” said The Walt Disney Company Japan president Paul Candland in a statement. “Disney Tsum Tsum is both a physical product and a digital game, allowing our guests to enjoy a multi-dimensional experience. We are hopeful that the Disney Tsum Tsum franchise will be loved and enjoyed by our guests around the world.”