Matomy Media Group opens its office in Seoul to meet the advertising needs of the world’s 4th largest mobile gaming market. Seunghyun Ryan Kim, Matomy Korea General Manager, will lead the Seoul office with Nadav Trenter Moser spearheading sales and business development for APAC.
“South Korea is the most wired country in the world. With 73% penetration by mobile phones, almost 2/3 of users playing mobile games and ranking top 5 globally in terms of game revenue, they are perfectly positioned to be looking outward,” said Seunghyun Ryan Kim, Matomy Korea General Manager. “By expanding our offices to Seoul, we are positioned to serve as the gateway for the Korean mobile gaming industry to connect their advanced products to the global audience they desire.”
“The Asia Pacific market has staked its claim for the mobile gaming world with almost half of the market share globally. More and more publishers and developers are looking to take their success to new markets -primarily to the US and Europe,” said Ofer Druker, CEO and Co-founder of Matomy. “The need to differentiate advertising strategies to meet divergent markets is only increasing. Matomy brings with it expertise in the industry, and as a global company we also have experience in driving results for a market not our own. Korea will be an important player for Matomy as we continue to increase our focus on APAC through planned investments into mobile and video ad resources to help drive growth.”
With nearly ten years of experience in performance and programmatic advertising across channels in the Americas and Europe, the expansion into South Korea is the first part of Matomy’s long-term strategy to enhance business in the Asia-Pacific Market. The company is continually building to strengthen and expand its reach in mobile technology. Through the acquisition of companies such as Mobfox, a top-five mobile advertising platform, Matomy continues to lead the industry in powerful mobile and programmatic advertising solutions.
Source: Matomy
