NZ ad agency creates mobile AR game for pizza lovers

Zombies from Hell

New Zealand advertising agency One Fat Sheep has created a mobile title that turns a local restaurant chain’s pizza boxes into a 3D augmented reality game.

The Zombies from Hell game for iOS and Android transforms Hell Pizza delivery boxes into a zombie survival game on customers’ smartphones.



The promotional mobile title, which is available for download on Apple Store and Google Play in New Zealand, also includes real-world prizes like free pizzas and gift vouchers.