Philippine Popstar Princess Sarah Geronimo now has a new way of connecting with her fans—“Sarah G Popsters,” her first mobile game. The game is developed in partnership with Xeleb Inc., the Philippines’ first celebrity mobile games company.
“Sarah G Popsters lets Sarah’s fans follow her on a concert tour. Popsters unlock new Sarah songs as they level-up,” says Raymond Racaza, CEO of Xeleb. With the game, Xeleb continues its aggressive roll-out of celebrity games. In five months, the Company has already launched five games: Anne Galing with Anne Curtis, Adventures of Kuya Kim with Kim Atienza, Trip Ni Belle with Isabelle Daza, and Market Master with Erwan Heussaff.
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Mobile games have driven the growth of Xurpas, Xeleb’s parent company, this year. In its Q3 disclosure, Xurpas already reported revenues surpassing the half a billion peso mark year-to-date. “Sarah is the biggest popstar in the Philippines. We’re absolutely excited to launch her game,” says Racaza.
Xeleb is a subsidiary of Xurpas and was incorporated in June 2015. Its principal shareholders include Anne Curtis, Kim Ati Kim Atienza, Isabelle Daza and Erwan Heussaff. Sarah G Popsters is available for download on Google Play.
Source: Business News Asia
