The Multimedia Development Corporation of Malaysia (MDeC) announced eleven winners of the MSC Malaysia Intellectual Property Creators Challenge (IPCC) 2015. The winners were awarded RM60,000 each with grants totalling up to RM660,000. The IPCC competition attracted more than 70 quality entries, showcasing the best of local talents in the creative content industry under animation and casual games.
MSC Malaysia IPCC 2015 is a platform targeted to boost the number of locally created intellectual properties (IPs) by funding multimedia companies and individuals with creative talent to take their ideas to the next level. One of the unique features of the competition is that it was opened to all Malaysians, both amateurs and professionals from the creative multimedia industry, allowing all participants to stand a chance to receive funding for their winning ideas whether they’re participating as individuals or teams.
For the first time ever in the IPCC history, the organizers decided to remove any theme from the competition to give the participants total creative freedom in coming up with the best and most compelling IP. Leading up to the main event, several IPCC Awareness Workshops were conducted in Klang Valley, Kedah and Sabah in August which saw the participation of over 400 individuals. This year also saw the omission of the digital interactive comics category. At this year’s IPCC, 11 projects were hand-picked as winners by international judges from GameFounders and local judges such as Media Prima, Astro, International Game Developers: Malaysia Chapter, Animonsta Studios Sdn. Bhd., Tau Film Sdn. Bhd., AppXplore Sdn. Bhd. and Kurechii Sdn. Bhd.
Other than the monetary prize, the grant recipients in each of the categories will also receive guidance from industry players that will further help them turn their ideas into reality. Additionally, finalists will also be granted access to MSC Malaysia Animation and Creative Content Centre’s (MAC3) facilities.
Dato’ Ng Wan Peng, Chief Operating Officer of MDeC said, “With no fixed theme this year, we have witnessed some remarkable ideas from the entries. This shows that if people are given creative freedom, they may flourish and even exceed expectation in coming up with out-of-the-box IPs. Because of this, we have seen a significant jump in quality both in terms of ideation and delivery.” She added, “At present, MDeC is on a game-changing mission to change the creative content landscape for Malaysia, especially focusing on content for Games. The Asia Pacific region is a multi-billion dollar games market that is projected to grow significantly within the next few short years so we should tap in this market as it is also in line with our goal to position Malaysia as a regional hub for games.”
The IPCC Challenge is in tandem with MSC Malaysia’s strategic initiative to turn the creative multimedia industry into one of the main engines of growth for Malaysia. MDeC hopes to do this by engaging creative multimedia companies and individuals to spearhead the use of digital technologies to produce high quality creative content. IPCC has been a successful platform for local content creation and acceleration. Since the first IPCC in 2006, a total of RM9.46 million in financial support in addition to training and development programmes. In 2014, 15 projects were selected for development across 3 categories, with RM760,000 in value committed.