Samsung has partnered with US-based app selection platform Fingerprint to offer consumers in Asia a branded subscription channel featuring games for smaller children.
“Parents do feel nervous about apps because it is less familiar to them than books and TV,” said Fingerprint CEO Nancy MacIntyre. “Parents are more willing to pay for a subscription service in an educational environment than in entertainment.”
According to MacIntyre, game apps featured on Fingerprint’s service are tested and selected by evaluators who are experienced in educational games, which includes titles like Sushi Scramble, Get Rock and Kids Learn Mandarin. Malaysian television provider Astro also partnered with Fingerprint earlier this year.
