App Annie, a Mobile Analytics Company, plans to open an office in India by the end of 2015. “India is a huge market after China – it is in a gold rush right now in terms of startup investment. We want to provide local support in a lot of Indian languages and adopt our local sales strategy,” said the App Annie´s Vice President Asia-Pacific, Junde Yu. Launched in Beijing in 2010 and now headquartered in San Francisco, App Annie provides analytics in app downloads, revenues, rankings, advertising and algorithm-based intelligence on market estimations. It recently raised $55 million in Series D funding, led by Menlo Park-based Institutional Venture Partners, and launched a Singapore office last month.
Venture capital firms Sequoia Capital, IDG Ventures, Matrix Partners and Helion Ventures use App Annie to identify growing mobile sectors in India’s startup ecosystem to invest in. App Annie’s other clients include Google, Microsoft, Dropbox, Tencent, Reliance Games and Bharti-SoftBank India. App Annie competes with Boston-based Localytics and San Francisco-based Flurry. “They are pretty much the only company that provides us information about usage by different types of apps, both global and Indian ones, on a single page,” said Rajat Agarwal, Senior Associate at Matrix Partners, adding that some of the venture capital firm’s portfolio companies are also looking to use the app.
A wave of Chinese startups are turning towards the Indian market, including Alibaba-owned mobile browser UC Web, mobile tools provider Cheetah Mobile, and smartphone maker Xiaomi.
Source: http://telecom.economictimes.indiatimes.com/News
