Japanese mobile app marketing firm Adways has partnered with Seoul-based mobile app analytics developer 5Rocks to add a wide range analytics features to Adways’ user acquisition SDK Party Track.
“Adways is always seeking the way to support our clients to maximise the profit by using our service,” said Adways CEO Haruhisa Okamura. “Last year we released Party Track and realised the need to focus on not only ad-analysis, but more detailed analysis on user basis. I believe this business tie-up with 5Rocks will help app developers to solve more issues arising.”
5Rocks’ technology accurately measures, tracks and analyses user behaviour in mobile apps, including retention, in-app engagement, ROI and life-time-value in real time.
“Mobile app market itself is getting more competitive; accordingly importance of user data analysis is increasing,” said 5Rocks CEO Changsu Lee. “5Rocks will keep continuing to provide better service for app developers to enable structured approach to data analysis and utilise it for marketing such as this partnership with Party Track.”
