Chinese MMOG developer and publisher ChangYou has launched a US$600 million mobile game investment initiative. Announced just prior to the Game developers Conference in San Francisco, the CYOU Win Plan will support independent mobile game developers in marketing, distribution and business operations.
“2014 will be an exciting year for ChangYou,” said ChangYou US GM Joey Jia. “The $600 million developer’s program offers a tremendous opportunity for independent gaming developers to publish their games worldwide leveraging our expertise in both the PC and mobile space.”
Changyou revealed that the fund will target US$400 million towards mobile game acquisitions and marketing over the next two years, as well as offer a three-year, US$200 million revenue share program for mobile game developers.
ChangYou.com Ltd was originally an internal division of the Chinese Internet company Sohu.com, Inc., founded in 1996. Best known for the online title Tian Long Ba Bu (Eight Part Heavenly Dragon), Changyou was spun-off from Sohu in a US IPO in 2009.
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