At E3 David Ting, North America Studio GM Netease, gave some insight about the company’s success. Rather than build a market from scratch, NetEase looks for mature markets for its products, according to Ting.Take mobile gaming, for example. NetEase started its mobile business about two and a half years ago and is now No. 2 in China behind Tencent’s QQ Games in Revenue. We really feel like good products with a mature market is really a win where we can maximize profitability and longevity in the company,” Ting told IBD. Activision owned Blizzard Entertainment licenses all of its titles, including the popular “World of Warcraft” game, in China exclusively through NetEase. NetEase is looking to expand its reach in the West with the recent soft launch of a game called “Speedy Ninja” in Canada, Australia and New Zealand. The company expects to launch the game globally this fall. “We’re building up a team (in the U.S.) to figure out how to culturalize the game,” Ting said. “Our goal is to get a game to a state where you really don’t know where it’s built, it’s just a good game. It’s Westernized; people feel like it’ll be something that they’ll enjoy.”
First seen and read more: InvestorsBusinessNews
