Japanese mobile publisher DeNA has announced that the company will distribute Android games via Norway/US-based mobile content discovery platform Zedge.
“During our time working with Zedge, we have identified its users as enthusiastic consumers with an inclination to discover great new content,” said DeNA strategic partnerships head Barry Dorf. “We’ve deepened our relationship with Zedge and opened our catalogue to their users because there’s a valuable affinity between our services.”
Founded in Norway in 2009 and now headquartered in the US, Zedge offers wallpapers, ringtones, alert tones, and games for Android and iOS platforms. Zedge claims over 75 million users on Android and iOS devices, chiefly in North America. The Zedge app also processes user data to create recommendations for wallpaper, ringtone and game downloads.
“Our collaboration in offering DeNA games in a highly relevant, tightly integrated, and native fashion will benefit all involved,” said Zedge CEO Tom Arnoy. “Since our recommendation engine connects extremely valuable users to our game advertisers, we expect this partnership to serve as a foundation for other distribution opportunities in the marketplace.”