The global mobile games market will grow 27.3 per cent annually to reach US$23.9 billion by 2016, according to a new report from mobile game marketers AppLift and market research firm Newzoo.
“The mobile games market has been growing extremely fast and is rapidly changing across different regions,” said AppLift CEO Kaya Taner.
The study also revealed the APAC region as the world’s leading mobile games market, with 48 per cent of global mobile games revenue. Within APAC region, China and Southeast Asia are predicted to grow with Compound Annual Growth (CAGR) rates of over 33 percent to 2016.
