Following the success of Japan’s Line and Korea’s KakaoTalk in turning chat apps into mobile game platforms, Tencent has rolled out the social game LinkLink on Weixin (the Chinese WeChat).
Tencent also reportedly plans to distribute several more casual games via the mobile messaging service in China, including popular licensed titles like Plants vs. Zombies 2, Fruit Ninja and Temple Run 2, along with Tencent originals.
